About Visit Lake Norman

Photo Courtesy of Visit Lake Norman  

 Visit Lake Norman Overview:

Lake Norman Convention and Visitors Bureau (dba Visit Lake Norman) is a 501(c)(6) not-for-profit authority that was incorporated with the NC General Statute S.L. 2001-402; House Bill 715 (September 6, 2001); and funding codified with the NC General Statute S.L. 2011-160; House Bill 508 (June 14, 2011) with its mission of promoting travel and tourism for the benefit of economic growth and development.

Mission Statement:
Visit Lake Norman is a non-profit organization dedicated to positively impacting our local and regional economies through tourism. We are committed to generating economic benefits for our towns of Cornelius, Davidson, and Huntersville by bringing national and regional events to the area and by marketing our destination to the broadest base of potential visitors possible.

Organization Vision:
Visit Lake Norman is the destination marketing leader of the Lake Norman region, representing all communities through the promotion and development of our resources for the maximum economic benefit of our towns, businesses, and residents.

Established:
Lake Norman Convention and Visitors Bureau was incorporated on July 18, 2000 and served as a function of the Lake Norman Chamber of Commerce. On September 6, 2002, Visit Lake Norman became an independent 501(c)(6) not-for-profit organization.

Organizational Structure:
The 18-Member Board of Directors provides leadership and guidance to Executive Director Sally Ashworth; whom reports directly to the Board. The Board of Directors is comprised of business community leaders from the towns of Cornelius, Davidson, and Huntersville, including hotel representatives, restaurant/attractions representatives, and appointed elected town officials from the towns of Cornelius, Davidson, and Huntersville. Board members are appointed by each town and Visit Lake Norman in accordance to our bylaws.

•  Visit Lake Norman is primarily funded through the local hotel occupancy tax (28%) and prepared food and beverage tax (25%) per the NC General Statute S.L. 2011-160; House Bill 508 (June 14, 2011).  This is a levied tax and is distributed from each of the towns of Cornelius, Davidson, and Huntersville to Visit Lake Norman for fulfilling its purpose through destination marketing.
• FY2012 Budget - $444,608.00

Staffing:

• 5 Full-time Employees
• 25 Ambassadors/Volunteers and 3 Interns

• Sally Ashworth, Executive Director (ashworth@lakenorman.org)
• Amber MacIntyre, Office Manager & Executive Assistant to Executive Director (macintyre@lakenorman.org)
• Travis Dancy, Sports Sales Manager (tdancy@lakenorman.org)
• Courtney Wolfrom, Marketing & Communications Manager (wolfrom@lakenorman.org)
• Cyndi Cearbaugh, Marketing & Sales Coordinator (cearbaugh@lakenorman.org)

Pictured: Visit Lake Norman Staff (Left to Right) - Cyndi Cearbaugh, Courtney Wolfrom, Sally Ashworth, Amber MacIntyre, and Travis Dancy

For More Information - Visit Our Yelp Page

Providing Leadership Across the State and In Our Towns:

• Destination Marketing Association of North Carolina, Past President (Sally Ashworth)

• North Carolina Sports Association, Executive Board (Travis Dancy)
• North Carolina Travel Industry Association (Sally Ashworth)
• North Carolina Travel & Tourism Coalition (Sally Ashworth)
• North Carolina Department of Commerce 2010 Travel & Tourism Board (Sally Ashworth)
• North Mecklenburg High School Academy of Travel & Tourism Advisory Board, Co-Chair (Sally Ashworth)
• Charlotte Regional Visitors Authority Board of Directors (Sally Ashworth)
• Charlotte Regional Sports Commission Board of Directors (Sally Ashworth)
• Rotary Club of North Mecklenburg (Sally Ashworth)
• Town of Cornelius PARC Advisory Board Commissioner (Travis Dancy)
• Navigate Cornelius Economic Development Committee (Courtney Wolfrom)
• Town of Davidson - Davidson Civic Investment Commission (DCIC) (Sally Ashworth)
• Huntersville Park & Recreation Tournaments Sub-Committee (Travis Dancy)
• Hugh Torance House & Store Board Member (Courtney Wolfrom)
• Lake Norman Chamber of Commerce Board of Directors (Ex-Officio) (Sally Ashworth)
• Lake Norman Regional Economic Development Commission Board of Directors (Ex-Officio) (Sally Ashworth)