Morelia all started when long time friends, passionate about ice cream, decided to embark on a mission to create the BEST ICE CREAM EXPERIENCE… While living in Brazil, they had the opportunity to try Mexican Paletas for the first time. It was love at first sight, then they decided to embark on a search for the best paletas and their weekends became a ritual where their families came along to help find the perfect paleta. It was then that they decided to make their own paletas that would be extraordinary from the first bite to the last one in different flavors. MORELIA, is the capital city of the State of Michoacán in Mexico, where it is believed the first paletas originated by people adding fresh fruit to ice and refresh from the high temperatures. What is a Mexican Paleta? Paletas are Popsicles and Mexican Paletas are way bigger than normal ice pops, hand-made, artisanal and made with 100% natural ingredients.